| Performance indicators (EUR thousand) | 2024 | 2023 | Change % | 2022 | 2021 | 2020 |
| Continuing operations | ||||||
| Sales revenue | 76,170 | 73,086 | 4% | 64,141 | 53,516 | 44,514 |
| Revenue from all digital channels (%) | 86% | 83% | 78% | 76% | 70% | |
| EBITDA | 10,677 | 10,217 | 4% | 8,891 | 8,240 | 5,924 |
| EBITDA margin (%) | 14.0% | 14.0% | 13.9% | 15.4% | 13.3% | |
| Operating profit /(loss) | 4,857 | 5,499 | -12% | 4,797 | 4,864 | 3,071 |
| Operating margin (%) | 6.4% | 7.5% | 7.5% | 9.1% | 6.9% | |
| Interest expenses | (1,836) | (1,499) | -22% | (738) | (709) | (860) |
| Profit (loss) of joint ventures under equity method | 318 | (661) | 148% | (242) | (281) | 102 |
| Net profit from continuing operations | 3,252 | 3,351 | -3% | 4,055 | 4,133 | 2,566 |
| Net margin (%) - continuing operations | 4.3% | 4.6% | 6.3% | 7.7% | 5.8% | |
| Return on assets ROA (%)* | 3.1% | 3.3% | 4.3% | 2.4% | 2.7% | |
| Return on equity ROE (%)* | 5.8% | 6.2% | 7.6% | 4.1% | 4.9% | |
| Earnings per share (euro) - continuing operations | ||||||
| Basic earnings per share | 0.1058 | 0.1113 | -5% | 0.1335 | 0.1362 | 0.0852 |
| Diluted earnings per share | 0.1058 | 0.1081 | -2% | 0.1294 | 0.1316 | 0.0820 |
| Balance sheet (EUR thousand) | 31.12.2024 | 31.12.2023 | Change % | 31.12.2022 | 31.12.2021 | 31.12.2020 |
| As of the end of the period | ||||||
| Current assets | 23,908 | 23,094 | 4% | 19,444 | 20,553 | 18,482 |
| Non-current assets | 90,128 | 82,672 | 9% | 80,392 | 73,705 | 75,695 |
| Total assets | 114,036 | 105,766 | 8% | 99,836 | 94,258 | 94,177 |
| incl. cash and cash equivalents | 8,971 | 9,606 | -7% | 7,448 | 10,962 | 6,269 |
| incl. goodwill | 50,410 | 48,166 | 5% | 48,779 | 45,576 | 43,085 |
| Current liabilities | 32,359 | 27,438 | 18% | 22,422 | 20,947 | 18,945 |
| Non-current liabilities | 23,237 | 21,787 | 7% | 21,991 | 19,619 | 20,613 |
| Total liabilities | 55,596 | 49,225 | 13% | 44,413 | 40,566 | 39,558 |
| incl. borrowings | 28,541 | 26,118 | 9% | 25,341 | 22,219 | 22,202 |
| incl. borrowings (excl rental liabilities according to IFRS 16) | 22,068 | 20,177 | 9% | 20,763 | 17,062 | 19,181 |
| Equity | 58,440 | 56,541 | 3% | 55,423 | 53,692 | 54,619 |
| Financial ratios (%) | 31.12.2024 | 31.12.2023 | 31.12.2022 | 31.12.2021 | 31.12.2020 | |
| Equity ratio (%) | 51% | 53% | 56% | 57% | 58% | |
| Debt to equity ratio (%) | 49% | 46% | 46% | 41% | 41% | |
| Debt to capital ratio (%) | 25% | 23% | 24% | 17% | 23% | |
| Total debt/EBITDA ratio | 2.67 | 2.56 | 2.85 | 2.7 | 3.17** | |
| Liquidity ratio | 0.74 | 0.84 | 0.87 | 0.98 | 0.98 | |
|
* return on assets ROA (%) and return on equity ROE (%) ratios are calculated on the basis of net profit, which also includes net profit from discontinued operations. ** for 2020 total debt/EBITDA ratio is calculated on the basis of EBITDA, which also includes EBITDA from discontinued operations |
||||||
| (EUR thousand) | Sales | |||||
| 2024 | 2023 | Change % | 2022 | 2021 | 2020 | |
| Media segment | 76,071 | 73,365 | 4% | 62,690 | 52,093 | 43,728 |
| advertising revenue | 42,234 | 42,074 | 0% | 37,613 | 33,781 | 28,173 |
| subscriptions (incl single-copy sales) | 20,457 | 19,016 | 8% | 16,819 | 13,311 | 11,336 |
| ticket sales platforms | 4,157 | 3,434 | 21% | 2,232 | 1,013 | 851 |
| outdoor screens | 4,445 | 3,530 | 26% | 2,396 | 1,448 | 920 |
| sale of other goods and services | 4,778 | 5,311 | -10% | 3,630 | 2,539 | 2,448 |
| Corporate functions | 752 | 2,642 | -72% | 4,500 | 4,118 | 2,761 |
| Inter-segment eliminations | -653 | -2,920 | -3,050 | -2,695 | -1,975 | |
| TOTAL GROUP | 76,170 | 73,086 | 4% | 64,141 | 53,516 | 44,514 |
| incl. revenue from all digital channels | 65,786 | 60,460 | 9% | 49,928 | 40,453 | 30,963 |
| % of revenue from all digital channels | 86% | 83% | 78% | 76% | 70% |
Dear shareholders, colleagues and partners,
The past year again reaffirmed the vital role of independent and financially self-sustaining journalism in our society. At a time of uncertainty prevailing in the world, our commitment to serving democracy through quality journalism is more important than ever.
Recognitions and challenges
The year was characterised by important global events: from the US presidential elections to the growing influence of social media platforms, where in the era of the noise created by artificial intelligence and the increasing merging of politics and business, fact-checking is being increasingly disregarded. These developments confirm the extraordinary importance of reliable, fact-based journalism in preserving an informed society.
The dedication of Ekspress Grupp’s media publications to quality was recognised with numerous prestigious prizes in all Baltic States, from the Journalist of the Year title awarded by the Estonian Association of Media Companies to Vilja Kiisler, to several important recognitions for the journalistic work of our Latvian and Lithuanian colleagues. We are extremely proud of the success of our journalists: a more detailed list of the most important recognitions is provided in the chapter of the annual report “Media Recognitions and Awards in 2024“.
Digital development and market situation
The journey of the digital transformation of Ekspress Grupp continues. In terms of digital subscriptions, we have managed to achieve a position in the global leadership group. Estonia's achievements are especially noteworthy – we can proudly say that we are at the top in the world in terms of digital news subscriptions. In addition to the solid work of our journalists, the high level of digitalisation among the Estonian people and the strong competitive situation in the journalism landscape have also contributed to this.
In 2024, the digital revenue of the Ekspress Group increased by 9%, and as a result, the share of digital revenue in the Group’s total revenue was 86%. It already exceeds the 85% target set for digital revenue by 2026. Our success has led to growing international recognition – we are increasingly invited to share our digital transformation story at conferences around the world and several European media houses have visited us to gain experience.
The advertising market was controversial in 2024. While Lithuania achieved strong results, Latvia and Estonia faced challenges, as we saw in 2024 one of the steepest market declines in recent years. This was primarily due to the general economic slowdown in both countries – the economic recession continued in Estonia and Latvia, and consumer confidence remained low, directly impacting the advertising budgets of companies. However, our diverse revenue base helped us maintain stability, with digital outdoor advertising and ticket sales showing particularly robust growth.
Business diversification and investments
Our technology investments continued to pay off – the complete introduction of Delfi 2.0 platform in all countries will update our back-office architecture and create opportunities for the countries to cooperate and optimise content production costs. An important step was also the creation of a separate innovation and artificial intelligence department, the main focus of which is on making internal processes more efficient, making maximum use of group-wide synergies, and increasing product quality for consumers. This allows us to react even more quickly to the opportunities arising from the development of the artificial intelligence and to ensure the continuous development of our services and products according to the expectations of our users.
The extension of the digital outdoor network has significantly contributed to both revenue and EBITDA growth. While these investments with higher interest costs affected our net profit, they will help us achieve a stronger position in the future.
The success of the ticket business, especially in Latvia, showed the benefits of the diversification strategy. We have built a stable customer base with well-diversified concentration risks, benefiting both from the volume growth of events as well as inflation-related price adjustments.
The Group’s expansion continued with strategic acquisitions in the conference business. UAB Kenton Baltic, acquired in Lithuania, will add two strong and well-known conference brands EBIT and HR Week to our portfolio. In Estonia, we strengthened our positions through Delfi Meedia, which acquired the business of the Estonian Training and Conference Centre, thereby expanding its activities in the training and conference market.
Social responsibility
Our commitment to supporting Ukraine remains solid. We will continue covering the war with the same intensity, regularly sending journalists to the scene, while understanding that it is not just news coverage, but part of our main mission to serve democracy.
In the era of growing cyber threats, we have significantly strengthened our security measures to protect platforms and data, as well as copyright issues. The largest media companies in Estonia, together with Ekspress Grupp, founded the Baltic Press Publishers Association for the collective representation of press publishers. The association will start promoting the interests of Estonian, Latvian and Lithuanian press publishers, related to the economic copyrights and copyright-related rights, including defining a fair market situation and working towards fair taxation of major platforms in target countries.
Strategy and future
Looking forward, we have set clear strategic targets until 2026. We have already surpassed one important goal – the share of digital revenue accounting for 85% of total revenue. The next major goal is to increase the number of digital subscriptions in the Baltic States to 340 000. This is an ambitious yet realistic goal, the achievement of which depends on only on us, but also on the development of the general economic environment.
Trust in our flagship Delfi continues to grow in all Baltic States. Behind the growing trust is our conscious work for high-quality journalism – whether it is investigative articles on corruption, in-depth coverage of war events in Ukraine or analysis of the risks and opportunities related to the development of artificial intelligence.
The media landscape continues to evolve rapidly, but our commitment to quality journalism, technological innovation and serving democracy remains unchanged. I would like to express my gratitude to our dedicated team whose work and commitment have made our achievements possible, and to our shareholders for their continued support.
Yours sincerely,
Mari-Liis Rüütsalu
Statement of the chairman of the management board
The past year again reaffirmed the vital role of independent and financially self-sustaining journalism in our society. At a time of uncertainty prevailing in the world, our commitment to serving democracy through quality journalism is more important than ever.
The year was characterised by important global events: from the US presidential elections to the growing influence of social media platforms, where in the era of the noise created by artificial intelligence and the increasing merging of politics and business, fact-checking is being increasingly disregarded. These developments confirm the extraordinary importance of reliable, fact-based journalism in preserving an informed society.
The dedication of Ekspress Grupp’s media publications to quality was recognised with numerous prestigious prizes in all Baltic States, from the Journalist of the Year title awarded by the Estonian Association of Media Companies to Vilja Kiisler, to several important recognitions for the journalistic work of our Latvian and Lithuanian colleagues.
The journey of the digital transformation of Ekspress Grupp continues. In terms of digital subscriptions, we have managed to achieve a position in the global leadership group. Estonia's achievements are especially noteworthy – we can proudly say that we are at the top in the world in terms of digital news subscriptions. In addition to the solid work of our journalists, the high level of digitalisation among the Estonian people and the strong competitive situation in the journalism landscape have also contributed to this.
– Mari-Liis Rüütsalu, Chairman of the Management Board